AUTO VIDEO GENERATOR – GLOBAL GOLD WINNER AT MMA – SMARTIES™ GLOBAL AWARDS PROGRAMS 2021

AUTO VIDEO GENERATOR – GLOBAL GOLD WINNER AT MMA – SMARTIES™ GLOBAL AWARDS PROGRAMS 2021

The “DOVE HAIR REWIND WOMEN’S DAY” contest represents a unique fusion of UNIKON’s Auto Video Generator technology and T&A Ogilvy Vietnam’s pioneering concepts, culminating in the prestigious SMARTIES™ GLOBAL AWARDS PROGRAMS 2021.

The competition garnered numerous submissions from across the globe, ultimately securing the coveted gold award in the Smarties X – Machine Learning and AI category.

“DOVE HAIR REWIND WOMEN’S DAY” – Campaign using creative applications of mobile-based intelligent technology. This can include, but not limited to work that uses AI in creative, dynamic content optimization (DCO), conversational marketing, chat-bots, facial recognition, etc.

Mechanism:

  • A Facebook post engaged consumers to join the campaign by inboxing us their best selfies throughout the years or granting us the right to access consumers’ public Facebook photos.
  • Our AI bot then scans those photos, analyzes the photo, identifies the user’s face, hair length, hair color… throughout the years, then auto generates a video celebrating the real beauty of those women.
  • The AI bot sends video generated via user’s inbox and urges them to share on Facebook

Achievements:

  • ~ 386 videos generated send to users
  • ~ 1.544 videos generated on server
  • ~1,000 unique comments posted

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