The “DOVE HAIR REWIND WOMEN’S DAY” contest represents a unique fusion of UNIKON’s Auto Video Generator technology and T&A Ogilvy Vietnam’s pioneering concepts, culminating in the prestigious SMARTIES™ GLOBAL AWARDS PROGRAMS 2021.
The competition garnered numerous submissions from across the globe, ultimately securing the coveted gold award in the Smarties X – Machine Learning and AI category.
“DOVE HAIR REWIND WOMEN’S DAY” – Campaign using creative applications of mobile-based intelligent technology. This can include, but not limited to work that uses AI in creative, dynamic content optimization (DCO), conversational marketing, chat-bots, facial recognition, etc.
Mechanism:
- A Facebook post engaged consumers to join the campaign by inboxing us their best selfies throughout the years or granting us the right to access consumers’ public Facebook photos.
- Our AI bot then scans those photos, analyzes the photo, identifies the user’s face, hair length, hair color… throughout the years, then auto generates a video celebrating the real beauty of those women.
- The AI bot sends video generated via user’s inbox and urges them to share on Facebook
Achievements:
- ~ 386 videos generated send to users
- ~ 1.544 videos generated on server
- ~1,000 unique comments posted
